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September 2009 VIRGINIA BEACH, Va. – Responding to requests from dealers and today’s marketplace realities, Agio will unveil two new collection lines at this year’s Pre-Market. “We’re responding to our specialty dealers for a new trend that borrows elements from higher end designs but without the premium price point,” explained Doug Peppler, Agio’s vice president of sales. Leading off, Agio will unveil its new “Signature” line named from the fact that each collection was produced by Agio’s award-winning designers – names like Doughty, Farrell, and de Blois. The majority of the Signature line is designed to retail between $2,999 and $3,500 yet will offer the stylish look of much higher ticketed collections, according to Peppler. The next line-up of product, Select, is a new designation for groups that feature good, basic designs that have “extreme value” said Peppler. “We think the consumer is going to be looking for good quality sets like these.” Agio is producing these lines to give retailers options, according to Peppler. Part of the mission of Select is to come in at $599 to $999 to $1,499, depending on the arrangement. “We’ve developed these lines so that no customer walks out of a store because the retailer doesn’t have the right product to sell,” Peppler said. “We know these will sell at specialty retailers. Customers should not be turned away.” According to Peppler, even in uncertain economies, people continue to use their outdoor rooms, and many more consumers are including plans for making outdoor rooms play a more meaningful part of their home. “Regardless of whether consumers can afford gas, travel or new homes, the Boomers, Gen Xers and Gen Ys are deciding to enjoy their homes and families more every year. And that bodes well for our industry as a whole,” he said. |