Designed exclusively for specialty retailers
CHICAGO – Agio introduces Apricity, a new brand in outdoor living that’s designed for and dedicated exclusively to specialty retailers.
“Years ago, specialty retailers showed consumers that outdoor furniture choices were no longer limited to dining sets and chaise lounges,” says Mike Gaylord, vice president of Agio, USA. “Today, those retailers should once again prepare to take their product offerings to the next level. Quite simply, Apricity is Outdoor. Elevated.”
Three years in the making, the new brand is separate and distinct from Agio. “We’re bringing elevated quality, craftsmanship and trendsetting looks coupled with increased warranties to the industry,” Gaylod says. “The relationships we’ve forged with our specialty customers has led us to this point. We recognized the need to create a dedicated nameplate that meets the needs of those retailers and will appeal to their customers. Apricity is that brand.”
Apricity—which the dictionary defines as “the warmth of the Sun”—features a wide variety of entertaining options, including dining, deep-seating groups and outdoor fire pit chat groups. “The Agio brand will continue to be reserved for larger retailers such as ‘dot-com’ retailers, club stores, and any large regional or national retailers,” Gaylord adds.
The Apricity brand debuts at the Chicago and Las Vegas markets. Eventually, digital and social marketing to consumers will augment the communications conducted by specialty retailers leading up to the spring 2019 season.
Although the Apricity brand is launching to retailers in July, consumers will see the new collections hit the showroom floors this coming spring. The brand is set to introduce its new 2020 collection at the upcoming January 2019 Las Vegas Market.